Responsible for collection of data, desk research, data analysis and interpretations as well as preparation of reports.  The person also develops research proposals/design and implements methods and procedures for monitoring projects. Works on brand strategy for the company’s marketing projects and researches of possible prospects

Key Result Areas:

  • Database Management
  • Liaise with concerned teams/data sources for accurate and timely data gathering and analysis
  • Process, validate and monitor collected data
  • Generate reports on marketing productivity, spending efficiency and other key performance measures of the team
  • Filing and documentation of all research service orders (RSO)  in one central file with tracking number  in central server 

 

  • Market Research
  • Monitor real estate development companies/competitors’ business performance, project portfolio, sales and marketing programs and activities and quad-media efforts 
  • Feasibility and Competitive Market Scenario (comp scan) of various properties and locations for acquisition or study of internal corporate clients via mystery shopping method in projects of competition (showroom visit and in-depth inquiry with sellers).
  • Implement research projects and generate reports for 100% compliance.

 

Minimum Qualifications:

  • Candidate must possess at least a Bachelor’s /College Degree in Communications Research, Statistics, Business Administration, Social sciences and other related courses
  • At least 3 years of work experience in related field
  • Must be knowledgeable in MS Office, Excel, and all other accounting related soft wares
  • Above average English communication skills both verbal and written
  • Technically strong in project cost planning, scheduling and reporting.
  • Advanced knowledge in Marketing Research theories and applications and most importantly, analyses.
  • Knowledgeable in implementing a wide range of quantitative and qualitative studies (survey, UAI, in-depth interviews,  focus groups)
  • Basic knowledge in residential real estate development industry, company, market & product knowledge