News & Events

Rockwell Primaries Showroom Offers A Taste Of Good Life

ALTHOUGH RELATIVELY new in the game, it surely knows how to make its presence felt.

Rockwell Primaries is pulling out all stops to effectively communicate what innovations it can offer and bring to the table in terms of further raising the quality of life of its residents.

Highly aware that it takes more than just brochures, billboards and leaflets to enable potential homebuyers experience the kind of life that awaits them in every Rockwell Primaries project, it did the most practical thing: create a showroom to showcase the company's strength and expertise.

And more than just providing the broader market a physical display of what the company can offer, the showroom also serves as a strong testament of the Rockwell Primaries commitment to deliver comfort, convenience, and an enhanced lifestyle that makes it a truly worthy investment.


Take for instance The Vantage at Kapitolyo's well designed showroom, which was created by esteemed interior designer Alice Erfe of Erfe and Associates. 

Located at the Rockwell Business Center Towe3 in Ortigas, Pasig City, The Vantage showroom offers the broader market with a preview of that distinct and sophisticated lifestyle that can be had from this project. It also offers future homeowners innovative ideas and inspiration on how they can further make their homes more cozy and livable.

A walkthrough alone would be more than enough for one to be enticed and actually feel that comforting and welcoming warmth typical of every Rockwell Primaries development.

“A well-designed showroom shows prospective buyers that the developer intends to sell and deliver a very good product—a well-planned project,” Erfe said.

According to Erfe, a showroom is not only meant to generate sales. It also serves as a tangible proof that the developer is committed to deliver high quality projects and that it will never be remiss on its duty to provide what the market truly deserves.

The showroom, she added, shows an eclectic furnishing style, wherein every inch of space and every nook have been designed to cater to the buyers' needs.

"Its interiors are stylish, fresh, crisp and blends well with light. It is flexible and has Scandinavian and mid-century style of furnishings. Indeed, the showroom model unit shows prospective buyers the dream of a home that they can have when they invest in a Vantage unit,” Erfe explained.

Secure investment 

Strategically located at the heart of the metro, The Vantage at Kapitolyo is Rockwell Primaries' first high-rise development composed of the 36-storey West tower and the 34-storey East tower. Each of the two towers will have a Sky Deck offering stunning views of the Ortigas, Makati, and Bonifacio Global City skylines.

With the end goal of providing a taste of the famed Rockwell Land lifestyle, The Vantage
at Kapitolyo offers key amenities and features to meet the demanding and changing needs of a homeowner--as seen in the way Erfe designed the development's showroom.

It likewise provides a safe and secure environment for those seeking an ideal location to raise their families, or even for the younger buyers wanting to make their own big-ticket investment and take a break from the fast-paced lifestyles in the urban jungle without having to sacrifice life's modern conveniences.

“Vantage is designed to cater to urban professionals and families, including —young professionals and entrepreneurs. Vantage shall have modern interiors, stylish and highly functional and flexible. Our goal while designing the unit was to create a chic and cozy interior that reflects the much coveted Rockwell lifestyle. Indeed, what separates The Vantage at Kapitolyo from other projects of its kind is that it is a well-planned development that buyers will surely be proud of investing in,” Erfe explained.

Lifestyle hub

Meanwhile, what makes the project even more interesting is the fact that it is right in the middle of the blossoming local food scene in Kapitolyo, where food hubs in the said neighborhood are aggressively making their names in this industry.

Thus, future homeowners at The Vantage will largely benefit from being in a community where everything comes together seamlessly--from its strategic location to its proximity to key institutions, and commercial establishments.

“Vantage is unique because it is another Rockwell Primaries project. Every inch of space is planned for the lifestyle and activities of the modern buyer,” Erfe concluded.

Rockwell Primaries is a subsidiary of prime property developer Rockwell Land Corp. which is known for creating innovative, luxurious living spaces that allowed it to earn that distinct and elusive mark of prominence, prestige and respect.

Rockwell Primaries is tasked to provide affordable premium quality and well planned living spaces for the broader market. The company works on a long standing commitment t to transform lives by creating best value quality homes modern Filipinos can be proud of.