News & Events

Rockwell Primaries Pops Up In Sm Megamall

Rockwell Primaries, Rockwell Land’s newest subsidiary, is here to help the modern Filipino family find their new home that provides them the lifestyle they deserve. From October 2-8, Rockwell Primaries will be unveiling Manila’s first one-bedroom pop up model unit of their first residential development, 53 Benitez at the Upper Ground Floor B in SM Megamall.

Families and friends are invited to visit this one-of-a-kind pop up unit where they will be treated to a truly immersive experience of Rockwell’s signature premium lifestyle. Grouped into a reasonable price, high-quality, and spacious package, Rockwell Primaries remains committed to making the distinctive Rockwell lifestyle more readily available to Filipino families, and it starts with 53 Benitez.

“Here at Rockwell Primaries, we’ve dedicated ourselves to bring the Rockwell brand to the modern Filipino home. We have options for both the young and old, and we are proud to give your family a new, affordable and convenient choice with a premium touch with 53 Benitez,” said Malou Pineda, Senior Vice-President, Rockwell Primaries Development Corporation.

53 Benitez, the first residential development project under Rockwell Primaries, represents architectural innovation designed with the family at the center. Visitors will notice its combination of functional space wrapped into one picturesque environment, meant to promote a close-knit and private appeal for the modern Filipino family – young or old. 53 Benitez was also built with a rare design, using floating corridors and private bridgeways that assure security and privacy, as well as an abundance of natural lighting and ventilation.

The design on display will feature the 45-square meter one bedroom unit. Targeting young Filipino families, this pop unit will feature Scandinavian-inspired aesthetics and design that will appeal to the different tastes of each family member, as well as highlight the convenience, security, and exclusivity that everyone needs. Rockwell Primaries property specialists will also be on-ground to assist you through the experiential tour.

Apart from its exceptional one, two, and three-bedroom condo unit, 53 Benitez also features unparalleled amenities for your family such as a swimming pool, safe playground, complete fitness center and essential retail services.

For more details on the development, visit their model units in P. Tuazon St. corner C. Benitez in New Manila, Quezon City, or call 828-9888 or visit and discover unlimited possibilities and live life better with 53 Benitez.


Read more: