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Playing House At Primaries' 53 Benitez: The Country's First Pop Up Model Unit At Rockwell

Families and friends came together in the Power Plant Mall in Rockwell Center, Makati for their usual family fun days and friendly get-togethers, but were pleasantly surprised by the exhibit of Primaries, Rockwell Land’s newest subsidiary. An exact replica of the 63 square meter, 2 bedroom unit of 53 Benitez, its premier mid-rise project in the company’s portfolio, popped up in the North Court, much to the delight of the mall goers last September 23. Everyone had a chance to ‘play house’ in Primaries’ 53 Benitez model unit. People loved the idea that they could go around and inside the actual rooms, even sit on the furniture, and visualize themselves coming home to the unit as if it were their very own.

A first in the country, Primaries’ pop up model unit redefines the shopping experience for a home, making it more exciting and experiential. Young families were definitely excited by the chance to feel at home in what could be their future nest. Indeed, 53 Benitez is truly a place where dreams can take flight and become reality.

53 Benitez, the pioneer two-tower, mid-rise project in its portfolio and located in between New Manila and Quezon City, will provide the ideal space that is derived from a real understanding of your needs. Units are still available, starting at P85,000.00 per square meter. The pop up model unit of 53 Benitez is extended for display in the North Court of the Power Plant Mall until October 12, 2013. For more inquiries, please call 828-9888 or visit