News & Events

I remember the time when Mr. GJG & I were looking for a place of our own. Our non-negotiables are location, security and amenities. These three things are our topmost concern and for our family, these are crucial for a place where we can call our home. Thus, we ended up living in an area we’ve come to love- as condo-dwellers. Like most young Filipino families, we are eager to build our home in a thriving city. Where it is easy to commute to and from work, where a good school and hospital are accessible and a promising neighborhood where you have most of what you need. Luckily, more and more real estate developers feel our sentiments, as they provide us with private communities that offer quality living spaces. One of which is Rockwell Primaries.

Rockwell Primaries, the newest subsidiary of Rockwell Land, pride and dedicate themselves to bring the Rockwell brand to the modern Filipino home. Giving options for affordable and convenient choice with a premium touch with their latest development- 53 Benitez.


Last Friday, Rockwell Primaries unveiled Manila’s first one-bedroom pop up model unit of their first residential development, 53 Benitez at the Upper Ground Floor B in SM Megamall.



I have not and I don’t think I ever will outgrow my fascination with architectural scale models and 53 Benitez is just one that is too pretty.

Rockwell_Primaries_53Benitez_Property_Scale_Model_1I can so see myself and my family being part of this community. Security- check, location- check, amenities- double check!


Rockwell_Primaries_53Benitez_Property_Scale_Model_3The resort-like pool area is definitely a clincher.

Despite having a home of our own, Mr. GJG & I are still looking for other properties that we’d want to invest in, not that we can afford it anytime soon. Still this doesn’t stop us from looking at new developments all because it excites us. I guess up until we find our ‘dream home” would we be content, but I doubt the allure of up and coming realties would stop us from appreciating model units, browsing interior designs online and even reading home magazines. So, a walkthrough 53 Benitez pop-up model is in order.

The design on display will feature the 45-square meter one bedroom unit. Targeting young Filipino families, this pop unit will feature Scandinavian-inspired aesthetics and design that will appeal to the different tastes of each family member, as well as highlight the convenience, security, and exclusivity that everyone needs. Rockwell Primaries property specialists will also be on-ground to assist you through the experiential tour.











53Benitez PopUp53 Benitez feels ike home! Here I am so comfy in the bedroom. Heehee.

To help you visualise what a unit looks like, here’s a virtual tour.


Apart from its exceptional one, two, and three-bedroom condo unit that has floating corridors which allow natural ventilation and natural lighting, 53 Benitez also features unparalleled amenities for your family such as a swimming pool, safe playground, clubhouse with complete fitness center and essential retail services. 53 Benitez also offers  a 2-level parking upper ground floor and a roof top of both towers that has dryer cages where you can literally air your laundry.

If you were to ask me, 53 Benitez is a good investment and property especially for couples who are planning on starting a family.

Rockwell_Primaries_53Benitez_Property_TourThank you so much Rockwell Primaries for the lovely afternoon and for accommodating us at your 53 Benitez pop-up model unit in Megamall. You can still check out the pop up until the 8th of October.


You can also visit the onsite model units located on P. Tuazon St. cor. C. Benitez in New Manila, Quezon City. These are open to visitors everyday from 9 AM to 9 PM. to know more about 53 Benitez.